A branding campaign for Light to Night 2024, focused on the creative conceptualization and development of key visuals, a logo update, and illustration services. The campaign includes a refreshed logo design, immersive key visuals, and strategic placements across gallery spaces, advertisements, and event assets. Additional branding elements, such as QR code integrations for mobile interaction and event wristbands, ensure a cohesive and engaging visual identity throughout the festival.